AP Videos???

So I'm not sure I like the AP multimedia videos. They're turning it into TV newscasts. I don't know, from the videos we saw today in class, it just seems like a far better way to tell a story than what the AP is doing. Who decided to make the videos like this, and are they that popular? What do ya'll think? Are they wanting to go the newscast route? Is that effective? My answer is no. I like the more poignant stories where the subject gets to be a co-facilitator and have his/her own voice....that's just me.....the AP version could be more unbiased...ya'll tell me